* development idea -- pragmatic innovation beyond the self, the pursuit of excellence

* talent concept -- the best and the most suitable person

* the idea of cooperation -- speak frankly and sincerely,mutual trust, unity and struggle.

* for the occupation spirit idea -- advocate honest, dare to innovate, dare to be responsible for the.

* the pursuit of win-win -- take the customer as the center,based on staff, the pursuit of employees, companies,customers and social win-win.